Direct Mail Services
Direct mail offers a tangible way to engage with customers, making it more memorable than digital alternatives. It allows for targeted messaging, ensuring that the right audience receives relevant content. Additionally, direct mail often produces higher response rates, leading to better conversion opportunities for your orginization.
88% of Canadians visit a store or website after receiving direct mail
92% of Canadians read the direct mail they receive
39% more time spent with integrated campaigns with digital only.
Source: Connecting for Action, 2016; Compu-Mail, 2020
Direct mail is an effective strategy for new customers by delivering targeted messages directly to potential clients. By crafting personalized and engaging content, businesses can capture the attention of their audience and encourage them to take action. Utilizing eye-catching designs and clear calls to action can enhance the effectiveness of direct mail campaigns. Additionally, tracking responses and analyzing results can help refine future efforts, ensuring that businesses continue to attract and convert new customers successfully.
"The Standard Press is a great company to work with. They understood my desired outcome and worked with me to make it happen. It was a breath of fresh air to get this level of care and assistance. Thank you to the team at The Standard Press!"
Sarah Marcotte - Google Review
The Standard Press provides an all-encompassing range of services that integrate, printing, and direct mail solutions. Their-service model ensures a cohesive experience, combining creativity with operational efficiency. The skilled team works closely with clients to realize vision, delivering high-quality printed materials command attention. Additionally, their direct mail services enable effective outreach to target audiences, thereby enhancing marketing strategies and fostering engagement.
Postcards
Envelope Printing
and Stuffing
Brochures and
Flyers
Personlized
Letters
Magazines and
Newsletters
Personlized Mail
Higher Unit Cost | Higher Response Rate
Neighbourhood Mail
Lower Unit Cost | Lower Response Rate
Personalized and neighbourhood mail differ in effectiveness and approach. Personalized mail targets individuals with tailored content, fostering connection and engagement. In contrast, neighbhourhood mail sends the same message to a large audience without customization. While mass mail reaches more people quickly, personalized mail often yields higher response rates and customer satisfaction, making it a more effective choice for targeted communication.
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The per unit cost is significantly lower when mailing to a broad audience